The word “Conscious” means to be specially aware or sensitive, and that is exactly what H&M’s Conscious line is about.
It’s a sexual ejaculation, one that doesn’t lead to one’s arrival point, but to the manifestation of sequins, fluidity, and the endless tint of color reflected from the use of materials.
It’s eccentric, it’s blend of the old and new, it’s about intangible feelings that we as mere humans cannot express – it’s about epithymy, and the never ending sense of gloom.
Initiating “World Recycle Week” H&M partners up with the eccentric artist M.I.A to lead the campaign and add her influence into it throughout the 18th until the 24th of April 2016.
It’s all about being personal, and being genuine to what you believe in. A space that’s filled with an endless variation of articles, and detailed images of fashion, art, and things in between.