It’s official, launching on the 3rd of November 2016, the French fashion house KENZO will be the next brand to collaborate with the Swedish multi-national clothing company H&M.
Their collection of women’s and men’s ready-to-wear and accessories will arrive in 250 H&M stores around the world – fingers crossed that they make it to the middle east and The Kingdom of Bahrain. I’ve never felt this enthralled about an H&M collaboration before.
Last years glimmering party dresses, and structured luxe suits made a huge impact on H&M’s fashion savvy clientele; Olivier Rousting of Balmain made sure of it by interpreting the houses’ classic runway pieces, and a couple of cliche embossed t-shirts.
Kenzo’s Carol Lim and Humberto Leo with H&M’s Ann-Sofie Johansson, center.
It’s a clean plate now, and it surely builds up a fresh hype for KENZO’s Humberto Leon, and Carol Lim.
The idea, or interpretation of the brands identity that will be joint with H&M, revolves around a conversation between Carol, Humberto, and Kenzo Takada and what he began. Kenzo’s collections always had that sense of femininity, fun, a tactile approach, blends of embroidery, to embellishments – those are the things that Takada worked hard on.
Their approach doesn’t necessarily portray that some items from previous collections making a come back, the archive of it, however shows a subtle idea. Developing from those ideas, the Kenzo designers are keen to value the presence of the present customer, the original Kenzo infatuated customer, and a new customer.
Out of all their collections, my personal favorite would have to be the Spring Summer 2014 collection. It was everything revolving around water. An association with the Blue Marine foundation that simultaneously represented what the designers mood, or inspiration was that season.