The word “Conscious” means to be specially aware or sensitive, and that is exactly what H&M’s Conscious line is about.
It’s about looking good, and doing good simultaneously – H&M Conscious collections are sustainably created, be it in the sense of being ethical, climate smart, or using natural resources within a responsible manner.
In 2012, it was about floor length gowns, and pops of neon and floral prints, in 2013, it was about soft skin like color hues, delicate embellishments, and structure, in 2014, it was all about romanticism elevated to the next level in bolero jackets, and organically embellished silk made from mulberry pieces, in 2015, the collection involved contemporary minimal pieces, with darted cotton fabrics, and printed voluminous skirts.
As for 2016, the collection portrayed a collaboration commencement between H&M and Musée des Arts Décoratifs.
Julia Restoin Roitfeld; the face of the Spring Summer 2016 Conscious collection befitted the intentional homage that the collection conveyed – it was all about the idea of painterly and sophisticated elegance.
From silk printed dresses, jacquard textured embroidered tunics, to Tencel made trousers with recycled glass beadwork, and organic wool, sleeveless coats – the collection evoked the sense of artisanal craftsmanship, and intriguing art form.
A favorite of mine, which I also managed to purchase, was a sumptuous jacquard coat made from organic silk. The inspiration behind it was from the 18th century just-au-corps, an elegant men’s jacket with a longer backside with collar features, and outsized patched pockets.
The collection is available at H&M in Bahrain City Centre, so make sure to head on over there and clutch your hand around the works of art displayed.